The largest bank in the eurozone, Santander has announced a renewed partnership with the McLaren Formula 1 team.
The partnership was first announced in 2007 and has gone on to become one of the most successful in modern Grand Prix racing with ground-breaking initiatives such as the 2012 London Grand Prix demonstration.
Since 2010, Jenson Button has been a key ambassador with the company by fronting major marketing campaigns such as the UK-run advertisements that he as well as a selection of sporting personalities featured in during 2013.
Keith Moor, Chief Marketing Officer, Santander said: Santander and McLaren have formed a long term partnership and together we have set new standards in sports marketing. Our decision to renew that relationship is not something that we have taken lightly, but it is based upon a proven track record of achievement and we are pleased to continue to be in partnership with one of the most iconic brands in global sport.
Ekrem Sami, Managing Director of McLaren Marketing said: Once again, a global blue chip brand has chosen to partner with McLaren Mercedes. We are delighted to be able to continue our extremely productive relationship with Santander, a company that has supported us for a number of years and has committed to be part of our exciting future.
"In such a competitive international sponsorship market, the fact that such a prestigious company has chosen to partner with McLaren Mercedes is a reflection of the strength of our brand, our proven track record of delivery and the power of Formula 1 to reach an avid, affluent and influential audience.
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