user icon
user icon

Force India signs deal with Johnnie Walker

  • Published on 21 Dec 2016 14:44
  • comments 2
  • By: Fergal Walsh

Force India have signed a multi-year contract with whiskey company Johnnie Walker.

Johnnie Walker, owned by Diageo, first entered the sport in 2005, working as a partner with McLaren. They still have a year left on their contract with the Woking based team, which they will see out.

The deal is being viewed as a change in brand sponsorship, rather than a big-money deal to back the team. Johnnie Walker will replace Smirnoff, which is also a Diageo company, on the Force India cars.

Johnnie Walker have consistently promoted safe and responsible drinking messages to large audiences.

Two time world champion Mika Häkkinen  is Johnnie Walker's entitled Responsible Ambassador.

Replies (2)

Login to reply
  • So McLaren will lose yet another important sponsor.

    • + 0
    • Dec 21 2016 - 15:48

AT Styrian Grand Prix

Local time 

  • Friday weather-image

    Saturday weather-image

    Sunday weather-image

  • Free practice 1

    11:00 - 12:30

    Free practice 3

    12:00 - 13:00

    Race

    15:10 - 17:10

  • Free practice 2

    15:00 - 16:30

    Qualifying

    15:00 - 16:00

    Fastest lap

     

AT Styrian Grand Prix

Local time 

  • Fridayweather-image

  • Free practice 1

    11:00 - 12:30

    Free practice 2

    15:00 - 16:30

  • Saturdayweather-image

  • Free practice 3

    12:00 - 13:00

    Qualifying

    15:00 - 16:00

  • Sunday weather-image

  • Race

    15:10 - 17:10

    Fastest lap

    15:10 - 15:10

Related news

Give your opinion!

Who was your Austrian GP driver of the day?

World Championship standings 2020

Show full world champion standings

Team profile

Show full profile

Formula 1 Calendar - 2020

Date
Grand Prix
Circuit
3 - Jul 5
Austria
10 - Jul 12
Austria
See full schedule

Formula 1 Calendar - 2020

Date
Grand Prix & Circuit
3 - Jul 5
Austria Red Bull Ring
10 - Jul 12
Austria Red Bull Ring
See full schedule
show sidebar