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Ferrari is looking to expand it's reach in the luxury goods market next year.
The manufacturer has long been known to lend it's name and branding to a range of products outside of the automotive and motorsport industries but is now looking to transform itself into a full premium brand and has set its sights matching companies like Prada.
"As indicated during the IPO (Initial Public Offering) process, Ferrari is aggressively exploring the luxury goods space that extends beyond luxury performance sport cars, while nurturing and expanding the Scuderia Ferrari merchandising concept, which is inextricably linked to its racing activities in F1," Ferrari said.
Fiat Chrysler Automobiles, began to separate Ferrari from the rest of the company in 2015, with the Netherlands-based Ferrari N.V. established as the new holding group for the whole of Ferrari. Shares were also listed on the New York Stock Exchange that year while FCA's interests in the company were distributed between their shareholders.
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