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Siemens renews sponsor contract with Red Bull

  • Published on 25 Nov 2015 14:37
  • comments 0
  • By: Rob Veenstra

Infiniti Red Bull Racing is pleased to announce the extension of their partnership with long standing technology partner Siemens for a further 3 years to 2018. Since the team's inception in 2004, Siemens' unrivalled NX software for digital product design and manufacturing has been integral to realizing the design vision for the car. As well as supplying the team's primary design tool, Siemens' product lifecycle management (PLM) software business also provides their industry-leading digital lifecycle management package, Teamcenter software to manage the rapid and ever-changing workflows through the company from design to manufacture to track.

By using Siemens' PLM software for design, manufacturing and workflow management as well as its ongoing support and services, the team have been able to achieve superior workflow handling, from the technical office right down to the assembly bays. With hundreds of new parts released for manufacture every week to keep the car development on track, design revision and bill-of-material management have become critical to the efficiency of the factory.

Team Principal, Christian Horner, said: "Siemens have provided a functional foundation for our design department for a number of years now, and their continued partnership has seen us take on more and more of their software to support our business processes. Managing the flow of design change through the company has become an increasing challenge as our capacity to innovate grows, and the PLM software has enabled us do this more effectively. This is another example of Infiniti Red Bull Racing seeking expertise from a class-leading supplier to help us improve our operation."

Siemens PLM Software, VP EMEA Marketing, Neil Dunsmuir, said: "Infiniti Red Bull Racing continues to represent an ideal partner for Siemens PLM Software; continuously pushing our software's capabilities in an effort to improve their on-track performance, the team consistently drives to achieve the highest levels of innovation. The partnership, in turn, serves as a unique technical showcase to customers and prospects, and supplies invaluable data and metrics for the development of our PLM solutions for other industries."

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