RBC partnership increases Russian support for Marussia

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RBC partnership increases Russian support for Marussia

Published on 12 Apr 2013 08:26
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By: Rob Veenstra

The Marussia F1 Team is pleased to announce its latest Russian partner, RBC, one of the largest and most dynamic media companies in Russia, ahead of this weekend's Formula 1 UBS Chinese Grand Prix in Shanghai, China. RBC, who become 'Official Russian Media Partner', will be represented on the MR02 car with effect from this weekend, and on the racing apparel of the Team's drivers, Jules Bianchi and Max Chilton, and other elements of the Team's trackside environment from next months Spanish Grand Prix.

RBC is one of Russia's largest media holding companies with a 20 year track record and a total audience of 90 million people. It operates in three main market segments (Television, Print and Internet media) and is a market leader for business information in Russia and the CIS (Commonwealth of Independent States). RBC places special emphasis on the development of its online resources and services, as well as RBC TV, while its print media continue to provide recognition and awareness for select luxury and lifestyle brands in Russia.

RBC's partnership with the Team offers innovative business to business opportunities for existing and new partners of the Marussia F1 Team, and provides a variety of ways for them to harness this powerful business news medium. RBC's customers and the Team's rapidly expanding fan-base can look forward to special Team reports and content throughout the season via RBC's various media channels. These will provide a detailed insight into the Team, its people, the sport and some of the burning issues driving the future direction of the Marussia F1 Team.

Andy Webb, CEO, Marussia F1 Team: "I am delighted with the growth of our Anglo-Russian relationships, enhanced by the addition of our new partnership with RBC, which follows hot on the heels of our other recent Russian Partner announcements. This is a crucial part of our growing desire to bring more of F1 to Russia and Russia into F1. RBC's media influence and powerful coverage in the business and luxury markets in Russia will be key in helping to promote the Marussia F1 Team and its Partners in this important market."

Sergy Lavrukhin, General Director, RBC: "We are proud that the Marussia F1 Team - the first team in Formula 1 representing Russia has chosen RBC to be its Official Russian Media Partner. Both RBC and the Team operate in fiercely competitive environments and we know that to succeed we must both keep moving forward. RBC, the leading provider of business information in Russia, has made significant advances in all of its market segments and is pleased to see that the Marussia F1 Team is progressing steadily in the worlds ultimate motor racing series. We wish on-going success to our Team."

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