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Rockwell Collins aviation technology will soon enter the world of Formula 1 racing under a strategic agreement with Caterham F1 Team, announced today.
Under the terms of the agreement, Rockwell Collins and Caterham F1 Team will collaborate to define aviation technology that will be adapted in the teams quest to win the Fédération Internationale de lAutomobile (FIA) Formula 1 World Championship. In exchange, F1 fans will see the Rockwell Collins logo on the Caterham F1 Team car, in the pits and elsewhere throughout the racing season.
"This teaming agreement joins two innovative forces on a world stage", said Colin Mahoney, vice president, Commercial Systems Marketing and Sales for Rockwell Collins. "Both Rockwell Collins and Caterham F1 Team strive for technological advances that deliver speed, power, performance and reliability."
Mahoney added that the size and interests of the Formula 1 audience perfectly complements Rockwell Collins international growth strategy to establish stronger local presence in key markets.
Riad Asmat, Caterham Group CEO: "Our relationship with Rockwell Collins is another step forward for our fast developing team and signifies the strength of our brand in the cutting edge markets Rockwell Collins leads. We are delighted to welcome Rockwell Collins into our team and are all excited about the opportunities this collaboration will bring."
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