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F1 pushing to involve Mercedes, Ferrari in second Netflix documentary

  • 08 Mar 2019 09:43
  • comments 2
  • By: Fergal Walsh

Formula 1 is working to get Mercedes and Ferrari more involved in the second Netflix documentary, which is currently in the planning stages.

The first 10-part season that launched worldwide on Friday focuses on the 2018 Formula 1 season, with viewers provided with exclusive access to behind the scene developments.

However, Mercedes and Ferrari opted out of taking part in the series, leaving the eight other outfits to shape up the documentary. But F1's head of marketing Ellie Norman stated that "conversations are happening at the moment with all of the teams" in regards to a second year.

F1's managing director Ross Brawn added: "This sport is able to grow, and it will grow quicker if all the teams are part of that process, there's no doubt.

"I think the teams are starting to recognise that their involvement is not just on the track, there's an involvement in everywhere we can improve the sport.

"Maybe not every team is reaching that conclusion at the same time, but they are all reaching that conclusion. I think we'll see another step forward in 2019."

Brawn stated that fans wanted to see the human element of the sport, and also to be provided with deeper inside to the people who work full-time in F1.

"What you've seen tonight is an indication of the way we're going. This is an example of the changes that are coming in F1. The human side has always been fascinating and all of us have been involved in that side.

"Certainly now I'm away from a team I've felt that that would be a fascinating story because there is so much emotion of the whole team - the individuals, the mechanics, the engineers, the family

"I know from my own family how much they suffer and how much pleasure they get on both sides. And you could see that in the film. Since we've started this new era, one of the things that's come across very strongly from the fans is that they want to understand the drivers, they want to understand what goes on.

"There's a fascination in why these guys are so special. What is it that makes them exceptional? In both those episodes we saw different aspects of F1. I particularly liked the second one - the Sainz and Alonso chemistry that was there. Those are things that you just don't necessarily see or feel."


Replies (2)

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  • Good luck. If you manage that, I'll start buying lottery tickets.

    • + 0
    • Mar 8 2019 - 18:42
  • I can't say I'd blame them for not wanting to participate if it doesn't suit them. They all have their own marketing departments and should be able to decide for themselves if doing a series like that fits their PR strategy or marketing goals. If not, they shouldn't be forced into it.

    • + 0
    • Mar 8 2019 - 23:56


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Formula 1 Calendar - 2019

Date
Grand Prix & Circuit
15 - Mar 17
Australia Albert Park
29 - Mar 31
12 - Apr 14
26 - Apr 28
Azerbaijan Baku City Circuit
10 - May 12
23 - May 26
Monaco Monte Carlo
7 - Jun 9
21 - Jun 23
France Paul Ricard
28 - Jun 30
Austria Red Bull Ring
12 - Jul 14
United Kingdom Silverstone
26 - Jul 28
Germany Hockenheimring
2 - Aug 4
Hungary Hungaroring
30 - Sep 1
6 - Sep 8
Italy Monza
20 - Sep 22
27 - Sep 29
Russian Sochi Autodrom
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25 - Oct 27
1 - Nov 3
United States of America Circuit of the Americas
15 - Nov 17
Brazil Interlagos
29 - Dec 1
United Arab Emirates Yas Marina Circuit
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