Ferrari boss Maurizio Arrivabene has said that he believes Formula 1 should focus on getting the attention of the generation of people who play video games. He believes that this should be a focus, rather than just having the one goal of improving the show.
This comes at a time where Formula 1bosses are discussing what should be changed in 2021, where a regulation overhaul is expected to bring new technical and sporting rules into the sport.
These changes are set to include new aerodynamic and engine rules, both of which with the aim to reduce the cost of entering the sport. This approach is to entice new entries and engine suppliers into the sport, with a number of companies, such as Aston Martin, attending meetings.
Asked whether financial caps were the key to improving the sport, Arrivabene said: “I think from the financial point of view, of course reducing the cost is always more than welcome. It’s not related to the what, it’s related to the how. If reducing costs means equalisation it’s not for us.
“Standardisation is one thing, equalisation is another so equalisation is not in the DNA of car manufacturers. The problem is a bit more than the simple question related to the budget cap, that as I said, is very important. The question is related to the overall F1.
"What we want to do, to increase the interest in the sport, we need to analyse the mistakes of the past, to look forward for solutions in the future and this is also very important and to be honest, with ourselves: how is the level of interest to Formula 1 versus yesterday?
“What do we need to do? It’s not the budget cap, it’s one of the solutions but it’s the solution. We need to go back and to re-launch the sport. If at a certain point you have an audience that is becoming older, older, older and you work to retain what you have.
"Your attention is less focused on acquiring the young generation, this means that you have a problem. We never focused our attention on the audience and the audience, little by little, became older. This is the exercise that we need to look at.”
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