Toto Wolff thinks having a German Formula One World Champion for nine out of 14 seasons has had a detrimental effect on the German Grand Prix's attendance.
During the dominant years of Michael Schumacher and Sebastian Vettel, the events at Hockenhein and the Nurburgring (where it was mostly billed as the European Grand Prix) were a success.
However, in recent years, Hockenheim has struggled to sell tickets while the Nurburgring has had to withdraw from hosting events on cost grounds. Meanwhile, newer events in the United States and Mexico have been extremely successful.
"If you look at Austin the crowd was great," Wolff told Autosport. "What has been organised around it has been great with lots of innovation for the fans. We need to look beyond the tip of our nose and how we can activate the fans which we have lost.
"If there was a simple solution we would've found it. It's a bit of a hangover in Germany because we have had 10 years of world champions and it has transitioned into other sports. Maybe we just need to look at what Mexico and Austin are doing and some other tracks."