user icon

Williams to feature Rexona logo on next year's car

  • Published on 27 Nov 2014 16:56
  • comments 0
  • By: Rob Veenstra
Williams is pleased to announce that it has signed a new multi-year partnership agreement with the global consumer goods company Unilever, beginning in 2015. Unilever will use the unique platform of Formula One to further brand awareness for its leading performance deodorant brand, Rexona. The Rexona logo will appear on the sidepod, front wing and front wishbones of the Williams Mercedes FW37, as well as the team environment and apparel.

Santiago Iturralde, Rexona Global Brand VP, explains: "As the number one global top performance deodorant brand we are delighted to announce this partnership with Williams Martini Racing. Formula One exudes performance and is a captivating sport for millions of our consumers worldwide."

"The adrenaline, stress, temperature and movement that the drivers, team and fans experience during a Formula One race undoubtedly make them sweat. This is the ultimate torture test for a deodorant – and Rexona won’t let you down," adds Iturralde.

Furthermore Williams Advanced Engineering, the technology and engineering services business of the Williams Group, will be working with Unilever to provide support in the areas of sustainability and efficiency.

Claire Williams, Deputy Team Principal, Williams Martini Racing, says: "We're delighted to be partnering with a company of Unilever's global stature in what is a long term collaboration. Williams has a history of partnering with consumer brands to elevate their global reach and we will be using the full range of marketing tools afforded by Formula One and Williams to help Unilever and Rexona achieve their goals. We both have a commitment to sustainability and we will be sharing Williams Advanced Engineering's growing expertise in energy efficient technologies to jointly tackle this important issue."

Replies (0)

Login to reply

BE Grand Prix of Belgium

Local time 

BE Grand Prix of Belgium

Local time 

Related news

World Championship standings 2022

Show full world champion standings

Test calendar

See full test schedule

Give your opinion!

Will Bottas challenge Hamilton for the world championship in 2020?

Team profile

Show full profile

Formula 1 Calendar - 2022

Date
Grand Prix
Circuit
-
Spain
-
Bahrain
18 - Mar 20
Bahrain
25 - Mar 27
Saudi Arabia
8 - Apr 10
Australia
22 - Apr 24
Italy
6 - May 8
United States of America
20 - May 22
Spain
27 - May 29
Monaco
10 - Jun 12
Azerbaijan
17 - Jun 19
Canada
1 - Jul 3
United Kingdom
8 - Jul 10
Austria
22 - Jul 24
France
29 - Jul 31
Hungary
26 - Aug 28
Belgium
2 - Sep 4
Netherlands
9 - Sep 11
Italy
30 - Oct 2
Singapore
7 - Oct 9
Japan
21 - Oct 23
United States of America
28 - Oct 30
Mexico
11 - Nov 13
Brazil
18 - Nov 20
United Arab Emirates
See full schedule

Formula 1 Calendar - 2022

Date
Grand Prix & Circuit
18 - Mar 20
25 - Mar 27
Saudi Arabia Jeddah Street Circuit
8 - Apr 10
Australia Albert Park
22 - Apr 24
6 - May 8
United States of America Miami International Autodrome
20 - May 22
27 - May 29
Monaco Monte Carlo
10 - Jun 12
Azerbaijan Baku City Circuit
17 - Jun 19
1 - Jul 3
United Kingdom Silverstone
8 - Jul 10
Austria Red Bull Ring
22 - Jul 24
France Paul Ricard
29 - Jul 31
Hungary Hungaroring
26 - Aug 28
2 - Sep 4
Netherlands Circuit Zandvoort
9 - Sep 11
Italy Monza
30 - Oct 2
7 - Oct 9
21 - Oct 23
United States of America Circuit of the Americas
28 - Oct 30
11 - Nov 13
Brazil Interlagos
18 - Nov 20
United Arab Emirates Yas Marina Circuit
See full schedule
show sidebar