Ferrari is the world's most powerful brand. And not simply in the opinion of millions of Prancing Horse enthusiasts the world over, indeed, the clients that continue to buy the cars built at Maranello year after year, but according to the annual list compiled by leading brand valuation experts, Brand Finance.
Ferrari took the number one spot of the top five most powerful brands in 2013 ahead of the likes of Google, Coca-Cola, PwC and Hermes on a list that includes the 500 most famous companies in the world. Because of its size, the Maranello company cannot compete with the large multinational brands in terms of overall revenues. However, its brand rating takes into account other financial metrics, such as net margins, average revenue per customer, and advertising and marketing spend, as well as qualitative parameters, such as brand affection and loyalty.
"It is always a pleasure to top any list and still more so when the competition includes some of the world's most famous companies. This achievement proves that even in very tough economic times, Italy can still offer the world businesses of excellence," commented Ferrari chairman Luca di Montezemolo. "Behind this acknowledgement are exceptional products made by equally exceptional men and women. They made it possible and for that I thank them."
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Ferrari tops list of world's most powerful brands
- Published on 18 Feb 2013 14:53
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- By: Rob Veenstra
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Formula 1 Calendar - 2026
Date
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Spain
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Bahrain
Bahrain International Circuit
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Bahrain
Bahrain International Circuit
6 - Mar 8
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Albert Park
13 - Mar 15
27 - Mar 29
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1 - May 3
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22 - May 24
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Gilles Villeneuve
5 - Jun 7
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26 - Jun 28
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Red Bull Ring
3 - Jul 5
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Silverstone
17 - Jul 19
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Spa-Francorchamps
24 - Jul 26
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Hungaroring
21 - Aug 23
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Team profile
- Team name Ferrari
- Base Maranello, Italy
- Kimi Räikkönen 1
- Michael Schumacher 1
- Michael Schumacher 1
- Felipe Massa 2
- Fernando Alonso 3
- Felipe Massa 3
- Michael Schumacher 3
- Felipe Massa 4
- Kimi Räikkönen 4
- Sebastian Vettel 5
- Fernando Alonso 5
- Fernando Alonso 5
- Felipe Massa 5
- Michael Schumacher 5
- Michael Schumacher 5
- Felipe Massa 6
- Felipe Massa 6
- Kimi Räikkönen 6
- Felipe Massa 6
- Kimi Räikkönen 7
- Felipe Massa 7
- Fernando Alonso 8
- Fernando Alonso 14
- Charles Leclerc 16
- Gerhard Berger 28
- Gerhard Berger 28
- Lewis Hamilton 44
- Carlos Sainz jr 55
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