Ferrari's Mission Winnow logos to return at Bahrain

  • 06 Mar 2019 11:40
  • comments 5
  • By: Fergal Walsh

Ferrari will reinstate their Mission Winnow logos at the second round of the season in Bahrain.

Yesterday, Ferrari confirmed that the Mission Winnow brand would not be present on the SF90 at the season-opening Australian Grand Prix. Mission Winnow is an initiative that was launched prior to the Japanese Grand Prix last year between Ferrari and Philip Morris International (PMI). 

PMI has repeatedly denied any connection with its tobacco brand, amid strict tobacco advertising laws.

Health departments in both Australia and Europe have expressed concern over Mission Winnow. Ferrari is expected to operate once again as 'Scuderi Ferrari Mission Winnow' following the Australian Grand Prix, as the brand was dropped from the entry list for the first round of the year. 

“Mission Winnow will remain the title sponsor of Scuderia Ferrari in 2019,” said PMI’s director of global communications Tommaso Di Giovanni to RaceFans.net.

“However, our activation will be different in Australia than in other countries. We will announce additional details in the lead up to the race in Melbourne.

“Although we acknowledge the position of the State of Victoria, we continue to believe that Mission Winnow complies with relevant laws related to our activities around the world. Mission Winnow does not and will not advertise or promote any PMI-branded tobacco or e-cigarette products.”

Replies (5)

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  • It all seems kind of sketchy. PMI is a de facto tobacco products company and now they expect everyone to believe they've suddenly become some sort of humanitarian organization? It doesn't really bother me to have a tobacco company as a sponsor but by taking the logo off the car for even one race, it seems they are admitting it is tobacco related.

    • + 1
    • Mar 6 2019 - 20:58
    • Well, PMI is a group/concern or what we could call it, they could have multiple different kinds of companies under their rule. But this is most definitely a very subtle tobacco sponsorship. Average Joe won't notice, but we who are clued in are, And Im pretty sure this add is targetting the hardcore fans.

      • + 0
      • Mar 7 2019 - 02:07
    • Agreed. Does anyone know what Mission Winnow was "officially" supposed to be about? I read their website and it was ambiguous as hell. Was it an initiative? A group driving innovation? I have no clue. It's almost shameless that they didn't even try to mask this properly. They could have done something akin to Johnnie Walker with pledges for good causes. But instead they offered a funky Marlboro M expecting people not to notice?

      • + 0
      • Mar 7 2019 - 07:18
    • Aside from being a kinda "go Ferrari" thingie? No idea. It's clear as mud, aside from the totally not Tobacco sponsorship. And Johnnie Walker enjoys the fact spirits ain't banned, so they can go with their Black Label on most track, and "don'tdriveanddrink" on others.

      • + 0
      • Mar 7 2019 - 12:57
    • " ambiguous as hell" and "shameless that they didn't even try to mask this properly," exactly.

      • + 0
      • Mar 7 2019 - 17:20



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Formula 1 Calendar - 2019

Date
Grand Prix
Circuit
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Spain
-
Spain
15 - Mar 17
Australia
29 - Mar 31
Bahrain
12 - Apr 14
China
26 - Apr 28
Azerbaijan
10 - May 12
Spain
24 - May 26
Monaco
7 - Jun 9
Canada
21 - Jun 23
France
28 - Jun 30
Austria
12 - Jul 14
United Kingdom
26 - Jul 28
Germany
2 - Aug 4
Hungary
30 - Sep 1
Belgium
6 - Sep 8
Italy
20 - Sep 22
Singapore
27 - Sep 29
Russian
11 - Oct 13
Japan
25 - Oct 27
Mexico
1 - Nov 3
United States of America
15 - Nov 17
Brazil
29 - Dec 1
United Arab Emirates
See full schedule

Formula 1 Calendar - 2019

Date
Grand Prix & Circuit
15 - Mar 17
Australia Albert Park
29 - Mar 31
12 - Apr 14
26 - Apr 28
Azerbaijan Baku City Circuit
10 - May 12
24 - May 26
Monaco Monte Carlo
7 - Jun 9
21 - Jun 23
France Paul Ricard
28 - Jun 30
Austria Red Bull Ring
12 - Jul 14
United Kingdom Silverstone
26 - Jul 28
Germany Hockenheimring
2 - Aug 4
Hungary Hungaroring
30 - Sep 1
6 - Sep 8
Italy Monza
20 - Sep 22
27 - Sep 29
Russian Sochi Autodrom
11 - Oct 13
25 - Oct 27
1 - Nov 3
United States of America Circuit of the Americas
15 - Nov 17
Brazil Interlagos
29 - Dec 1
United Arab Emirates Yas Marina Circuit
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