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Motorbase confirm Mat Jackson, title sponsor for 2017

  • Published on 14 Dec 2016 17:50
  • comments 0
  • By: Dominik Wilde

Motorbasse Performance has announced that it has re-signed Mat Jackson for 2017, what will be his eighth successive season with the Kent team.

They have also announced a new title sponsorship, with the team entering a multi-year deal with Nestlé breakfast cereal brand Shredded Wheat - their first title sponsor since Airwaves pulled the plug on their deal back in 2014.

"Motorbase Performance is extremely proud to be bringing such a well-known brand as Shredded Wheat to the British Touring Car Championship," said team boss Dave Bartrum. "Shredded Wheat is a household name and a healthy breakfast cereal that we’ve all grown up with and the BTCC package offers them a fantastic platform to reach their target audience."

"Their faith in us and also the BTCC shows where the championship is in terms of stature and exposure and also how far we’ve come as a team. I’m very much looking forward to building a strong relationship with the Shredded Wheat brand. The standout on the car looks fantastic and it certainly won’t be missed on track."

"We’re also very happy to announce that Mat will continue to spearhead our 2017 campaign. After having come so close to the overall drivers’ title last season, we also have our eyes on the overall prize. Mat’s pace is unquestionable and he has shown great consistency in recent years. He is a real asset to the team and the perfect brand ambassador for Shredded Wheat."

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