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Formula 1 has announced a new deal with Champagne Carbon which will make its way onto the podium this afternoon following the Hungarian Grand Prix. Following the departure of Mumm in 2015, drivers have been spraying sparkling wine instead of champagne.
It will also see the return of the "champaaaagne" call when the drivers start spraying, replacing the call for "celebrations" which has been used most recently. Sean Bratches Managing Director of Commercial Operations was happy to announce the deal.
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"We are very pleased to welcome Champagne Carbon as one of our partners. Tradition, mystique, celebration and taste are common characteristics of both Formula 1 and Champagne Carbon. The unique feature of a bottle made with carbon, the material so representative of the amazing technology in our sport, is a further element that makes Champagne Carbon the perfect product for the drivers to celebrate with on a Formula 1 Grand Prix podium. We are excited about this partnership, which I am sure will develop as we go forward and bring exceptional products to F1 fans."
Fergal Walsh
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