Mercedes explains removal of Schumacher branding

Mercedes has defended its decision to remove the 'KeepFightingMichael' hashtag branding from the livery of its F1 car. Ever since former team driver Michael Schumacher's horror skiing crash and brain injuries some years ago, Mercedes has published the supportive message on its car. But some fans have noted with dismay that the 2017 silver car does not feature the Schumacher branding.

A team spokesman told the German newspaper Bild: "It was removed to free the way for future usage of the message. Now, 'Keep Fighting' is an initiative founded at the end of 2016 to encourage people based on Michael's legendary fighting spirit. Mercedes and the family of Michael Schumacher will work together on a variety of common activities which will be communicated in time," the spokesman added. (GMM)

That's got to be the biggest PR rubbish speak I have ever heard - ever, only a big corporate would say such complete tripe - "It was removed to free the way for future usage of the message. Wowzer that's world class.

  • 1
  • Mar 15 2017 - 13:13

Replies (2)

Login to reply
  • That's got to be the biggest PR rubbish speak I have ever heard - ever, only a big corporate would say such complete tripe - "It was removed to free the way for future usage of the message. Wowzer that's world class.

    • + 1
    • Mar 15 2017 - 13:13
  • Scumbags showing their true colors, as expected. Now with more beancounters at Mercedes running the show you shouldn't expect anything different.

    • + 0
    • Mar 15 2017 - 13:29

AZ Azerbaijan Grand Prix

Local time 

AZAzerbaijan Grand Prix

Local time 

World Championship standings 2025

Show full world champion standings

Test calendar

See full test schedule

Related news

Give your opinion!

Will Bottas challenge Hamilton for the world championship in 2020?

Formula 1 Calendar - 2025

Date
Grand Prix
Circuit
-
Bahrain
14 - Mar 16
Australia
21 - Mar 23
China
4 - Apr 6
Japan
11 - Apr 13
Bahrain
18 - Apr 20
Saudi Arabia
2 - May 4
United States of America
16 - May 18
Italy
23 - May 25
Monaco
30 - Jun 1
Spain
13 - Jun 15
Canada
27 - Jun 29
Austria
4 - Jul 6
United Kingdom
25 - Jul 27
Belgium
1 - Aug 3
Hungary
29 - Aug 31
Netherlands
5 - Sep 7
Italy
19 - Sep 21
Azerbaijan
3 - Oct 5
Singapore
17 - Oct 19
United States of America
24 - Oct 26
Mexico
7 - Nov 9
Brazil
21 - Nov 23
United States of America
28 - Nov 30
Qatar
5 - Dec 7
United Arab Emirates
See full schedule

Formula 1 Calendar - 2025

Date
Grand Prix & Circuit
14 - Mar 16
Australia Albert Park
21 - Mar 23
4 - Apr 6
11 - Apr 13
18 - Apr 20
Saudi Arabia Jeddah Street Circuit
2 - May 4
United States of America Miami International Autodrome
16 - May 18
23 - May 25
Monaco Monte Carlo
30 - Jun 1
13 - Jun 15
27 - Jun 29
Austria Red Bull Ring
4 - Jul 6
United Kingdom Silverstone
25 - Jul 27
1 - Aug 3
Hungary Hungaroring
29 - Aug 31
Netherlands Circuit Zandvoort
5 - Sep 7
Italy Monza
19 - Sep 21
Azerbaijan Baku City Circuit
3 - Oct 5
17 - Oct 19
United States of America Circuit of the Americas
24 - Oct 26
7 - Nov 9
Brazil Interlagos
21 - Nov 23
United States of America Las Vegas Street Circuit
28 - Nov 30
5 - Dec 7
United Arab Emirates Yas Marina Circuit
See full schedule

Team profile

Show full profile
show sidebar