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Ross Brawn feels that Formula One needs to stop making kneejerk reactions if it is to have sustained, long-term success.
The former technical director has been repeatedly linked with a role helping shape the future of F1, and he feels a long term approach would be beneficial.
"The process of improving Formula One tends to be done on a crisis-by-crisis basis – rather than as a continuous plan, he told the Guardian.
Brawn was immensely successful as a team meember in the 1990s and 2000s, masterminding eight drivers' and seven constructors' titles with Benetton, Ferrari, and Brawn. He feels that he should take a similar approach from those days if he were to help run F1.
"That success has been because of a methodical approach which asks: ‘Where do we want to be next year – and in three years?" Brawn explained. "I identify the objectives and put together the teams to achieve those aims. For me, Formula One has never had that vision. It’s never done the analysis to understand what spectators want. A complex series of demands are made on the sport but the enthusiast is at the core. If we don’t make it exciting, and we don’t have the fans tuning in or going to the races, we haven’t got much of a sport. But there is no strategy to develop Formula One."
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