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Liberty Media, the envisaged new owner of Formula One, sees opportunities to further expand the calendar.
The schedule is 21 races already pretty full, but Liberty CEO Greg Maffei told to FOX Sports that they can still add some Grands Prix.
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"We’re sitting on 21 venues," he explained. "I think there’s an opportunity to potentially grow that over time, particularly while we’ve maximized some of those venue opportunities with relatively high venues fees, I think there’s an opportunity to grow in the number of venues and venues that are potentially more attractive to longer-term broadcast revenues and sponsorship revenues."
"The obvious optionality case is to some degree Asia in the short term, potentially Latin America, and longer term North America, and particularly the U.S., where we really are well under-viewed, under-monetized, under-everything," he added. "I don’t think that gets solved in a week, but I think that’s an interesting long-term opportunity."
"You think about places where it would have natural appeal I would argue Miami, Las Vegas are very interesting places for the long term. But that isn’t going to get solved in a week," Maffei said. "I’d like to hope that being Americans - Chase, Liberty - that we can help with that process. I don’t think as I said this is a quick fix, but for the longer term it’s a large, untapped market with upsides."
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