user icon

F1 enormously behind with digital platforms - Zetsche

  • Published on 05 Oct 2015 13:46
  • comments 0
  • By: Rob Veenstra

Daimler CEO Dieter Zetsche has called on formula one to up its game in the 21st century. Currently dominating the sport with its Mercedes team, Zetsche says the German giant is experiencing "enormous growth" in the realm of the internet.

"In contrast," he told the publication Deutsche Unternehmerborse, "television is struggling in its attractiveness as a medium, even though there has rarely been so much overtaking and battling on the track. TV cannot be the sole or primary platform," Zetsche argued.

He says F1 must instead embrace the digital world and develop "interactive" strategies, arguing that the change of direction embraced by the horse show in Aachen is a good model. "In the dressage," said Zetsche, "you can as a spectator write a review with your smartphone or tablet, which is fun because you are not simply passive."

He said "one example" is that fans could vote in real time for a team to make a pitstop, adding: "With these new digital platforms, interactions need to be developed, as we (F1) are enormously behind." (GMM)

Replies (0)

Login to reply

BE Grand Prix of Belgium

Local time 

BE Grand Prix of Belgium

Local time 

Related news

World Championship standings 2021

Show full world champion standings

Test calendar

Bahrain International Circuit - Winter testing

See full test schedule

Give your opinion!

Will Bottas challenge Hamilton for the world championship in 2020?

Team profile

Show full profile

Formula 1 Calendar - 2021

Date
Grand Prix
Circuit
-
Bahrain
26 - Mar 28
Bahrain
16 - Apr 18
Italy
7 - May 9
Spain
20 - May 23
Monaco
4 - Jun 6
Azerbaijan
18 - Jun 20
France
25 - Jun 27
Austria
2 - Jul 4
Austria
16 - Jul 18
United Kingdom
30 - Aug 1
Hungary
27 - Aug 29
Belgium
3 - Sep 5
Netherlands
10 - Sep 12
Italy
24 - Sep 26
Russian
8 - Oct 10
Japan
8 - Oct 10
Turkey
22 - Oct 24
United States of America
5 - Nov 7
Mexico
12 - Nov 14
Brazil
19 - Nov 21
Qatar
3 - Dec 5
Saudi Arabia
10 - Dec 12
United Arab Emirates
See full schedule

Formula 1 Calendar - 2021

Date
Grand Prix & Circuit
26 - Mar 28
16 - Apr 18
7 - May 9
20 - May 23
Monaco Monte Carlo
4 - Jun 6
Azerbaijan Baku City Circuit
18 - Jun 20
France Paul Ricard
25 - Jun 27
Austria Red Bull Ring
2 - Jul 4
Austria Red Bull Ring
16 - Jul 18
United Kingdom Silverstone
30 - Aug 1
Hungary Hungaroring
27 - Aug 29
3 - Sep 5
Netherlands Circuit Zandvoort
10 - Sep 12
Italy Monza
24 - Sep 26
Russian Sochi Autodrom
8 - Oct 10
8 - Oct 10
Turkey Istanbul Park
22 - Oct 24
United States of America Circuit of the Americas
5 - Nov 7
12 - Nov 14
Brazil Interlagos
19 - Nov 21
3 - Dec 5
Saudi Arabia Jeddah Street Circuit
10 - Dec 12
United Arab Emirates Yas Marina Circuit
See full schedule
show sidebar