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F1 announces sponsorship deal with Liqui Moly

  • Published on 08 Jun 2020 11:18
  • comments 0
  • By: Fergal Walsh

Formula 1 has announced Liqui Moly as a new official sponsor of the sport, upgrading from its original deal as a regional sponsor in 2019.

The German oil and lubricants company will have its logos present at 11 grands prix this year, with the sponsorship beginning at the Austrian Grand Prix next month.

The deal spans for three years and “demonstrates the natural partnership that exists between the world’s most popular motorsport series and the globally renowned vehicle care product experts”. 

F1's Director of Commercial Partnerships Ben Pincus said: “We are delighted to continue our relationship with Liqui Moly and to welcome them as an Official Sponsor of Formula 1.

“The fact that the partnership has grown beyond a successful first year, proves the value in terms of brand awareness and preference. We look forward to continuing to explore ways to further integrate Liqui Moly into the F1 ecosystem.”

Ernst Prost, who has been Liqui Moly's CEO since 1998, added: “The unique reach of Formula 1 enables us to increase Liqui Moly’s brand awareness all around the world. Formula 1 is premium in motorsport and Liqui Moly is premium in oils and additives.

Advertising in Formula 1 is a strong signal to both the end users and the trade. This helps us stand out from the ever-increasing background noise of the media.”

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Formula 1 Calendar - 2021

Date
Grand Prix
Circuit
-
Bahrain
26 - Mar 28
Bahrain
16 - Apr 18
Italy
7 - May 9
Spain
20 - May 23
Monaco
4 - Jun 6
Azerbaijan
18 - Jun 20
France
25 - Jun 27
Austria
2 - Jul 4
Austria
16 - Jul 18
United Kingdom
30 - Aug 1
Hungary
27 - Aug 29
Belgium
3 - Sep 5
Netherlands
10 - Sep 12
Italy
24 - Sep 26
Russian
8 - Oct 10
Japan
8 - Oct 10
Turkey
22 - Oct 24
United States of America
29 - Oct 31
Mexico
5 - Nov 7
Brazil
19 - Nov 21
Australia
3 - Dec 5
Saudi Arabia
10 - Dec 12
United Arab Emirates
See full schedule

Formula 1 Calendar - 2021

Date
Grand Prix & Circuit
26 - Mar 28
16 - Apr 18
7 - May 9
20 - May 23
Monaco Monte Carlo
4 - Jun 6
Azerbaijan Baku City Circuit
18 - Jun 20
France Paul Ricard
25 - Jun 27
Austria Red Bull Ring
2 - Jul 4
Austria Red Bull Ring
16 - Jul 18
United Kingdom Silverstone
30 - Aug 1
Hungary Hungaroring
27 - Aug 29
3 - Sep 5
Netherlands Circuit Zandvoort
10 - Sep 12
Italy Monza
24 - Sep 26
Russian Sochi Autodrom
8 - Oct 10
8 - Oct 10
Turkey Istanbul Park
22 - Oct 24
United States of America Circuit of the Americas
29 - Oct 31
5 - Nov 7
Brazil Interlagos
19 - Nov 21
Australia Albert Park
3 - Dec 5
Saudi Arabia Jeddah Street Circuit
10 - Dec 12
United Arab Emirates Yas Marina Circuit
See full schedule
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