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F1 and marketing partner Tata Communications part ways

  • Published on 17 Jan 2020 16:04
  • comments 0
  • By: Fergal Walsh

Formula 1 has parted ways with its marketing partner Tata Communications, bringing an end to the eight-year partnership.

Tata Communications, an Indian company, joined forces with F1 in 2012, but has now opted to split, with the company stated it has achieved all it wanted to.

The break comes ahead of the 2020 season, when F1 will celebrate 70 years as a world championship.

"We have decided to bring to a close our marketing partnership with F1 and explore other platforms that will allow us to showcase the full power of our digital services to our key customers.” said Amit Sinha Roy, Tata’s Vice President of Marketing.

“We started this partnership in 2012 with the mission to digitally transform the sport whilst raising awareness of our global networking expertise amongst our enterprise customers.

"Our eight-year F1 journey, spanning 150+ races, was all about driving innovation in the sport.

"Over the years, we have evolved our services portfolio and capabilities, and – as we had achieved what we set out to do – we feel it’s the right time for us to conclude this marketing partnership.”

“We’re proud of the fact that for eight years, we played central role in the digital transformation of F1 and its entire ecosystem: enabling the organisation that runs the sport, Formula 1, to innovate; helping the reigning world champions Mercedes-AMG Petronas Motorsport to win; and working with 20+ broadcasters to bring the action to millions of fans worldwide.

“Our work in F1 also paved the way for new customer relationships with leading broadcasters like Sky and Star Sports – to which we remain committed.”

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AT Grand Prix of Austria

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  • Friday weather-image

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  • Free practice 1

    11:00 - 12:30

    Free practice 3

    12:00 - 13:00

    Race

    15:10 - 17:10

  • Free practice 2

    15:00 - 16:30

    Qualifying

    15:00 - 16:00

    Fastest lap

     

AT Grand Prix of Austria

Local time 

  • Fridayweather-image

  • Free practice 1

    11:00 - 12:30

    Free practice 2

    15:00 - 16:30

  • Saturdayweather-image

  • Free practice 3

    12:00 - 13:00

    Qualifying

    15:00 - 16:00

  • Sunday weather-image

  • Race

    15:10 - 17:10

    Fastest lap

    15:10 - 17:10

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Formula 1 Calendar - 2020

Date
Grand Prix
Circuit
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Spain
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Spain
13 - Mar 15
Australia
20 - Mar 22
Bahrain
3 - Apr 5
Viet Nam
17 - Apr 19
China
1 - May 3
Netherlands
8 - May 10
Spain
21 - May 24
Monaco
5 - Jun 7
Azerbaijan
12 - Jun 14
Canada
26 - Jun 28
France
3 - Jul 5
Austria
17 - Jul 19
United Kingdom
31 - Aug 2
Hungary
28 - Aug 30
Belgium
4 - Sep 6
Italy
18 - Sep 20
Singapore
25 - Sep 27
Russian
9 - Oct 11
Japan
23 - Oct 25
United States of America
30 - Nov 1
Mexico
13 - Nov 15
Brazil
27 - Nov 29
United Arab Emirates
See full schedule

Formula 1 Calendar - 2020

Date
Grand Prix & Circuit
13 - Mar 15
Australia Albert Park
20 - Mar 22
3 - Apr 5
Viet Nam Hanoi Circuit
17 - Apr 19
1 - May 3
Netherlands Circuit Zandvoort
8 - May 10
21 - May 24
Monaco Monte Carlo
5 - Jun 7
Azerbaijan Baku City Circuit
12 - Jun 14
26 - Jun 28
France Paul Ricard
3 - Jul 5
Austria Red Bull Ring
17 - Jul 19
United Kingdom Silverstone
31 - Aug 2
Hungary Hungaroring
28 - Aug 30
4 - Sep 6
Italy Monza
18 - Sep 20
25 - Sep 27
Russian Sochi Autodrom
9 - Oct 11
23 - Oct 25
United States of America Circuit of the Americas
30 - Nov 1
13 - Nov 15
Brazil Interlagos
27 - Nov 29
United Arab Emirates Yas Marina Circuit
See full schedule
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