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Franz Tost believes that Formula One needs to enhance the show over the course of a weekend to get fans more involved and more interested.
There has been a long calling for F1 to improve its show, with a failed qualifying format introduced at the start of 2016 which only lasted two rounds.
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"We must improve the show itself," Tost said. "We must bring in the young peoples' interest, for example with E-games. Why not have Sunday morning an eGame with a big broadcast where people worldwide are involved to increase the interest?"
Tost seems to be very interested in the 'eGame' prospect, a feature that is prominent at all Formula E races.
"The eGame would work simply in that there's a game and companies would be involved in eGames and say look. For example, we race in Abu Dhabi with exhibitions from different countries and let's see where they end up. Young people are not so much interested in cars and we must see a way to bring them into Formula One."
Tost also believes that races should be promoted months in advance to get people more aware about the event.
"Promotion must start earlier, maybe three or four months before a race, with some drivers coming for autograph sessions and show runs," he said.
"It cannot be that you come to the airport and do not see anything about there being a Formula 1 race this weekend. Formula 1 is special, there is only one once a year in a country. It must be promoted as something exceptional, something special and then people will go there."
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