American chain Subway could be the next sponsor to enter formula one, according to F1 business journalist Christian Sylt. Zak Brown, an F1 sponsorship guru who manages the sandwich giant's motor sport portfolio, told the Telegraph newspaper that F1 and Subway are a "perfect fit".
"I took the Subway chief marketing officer to meet Bernie (Ecclestone) in Montreal last year, and I would say they have been exploring it for a year," said Brown. "They (Subway) are all about the consumer, they are massive media buyers so they would look at a sport and see if it stacks up from a media point of view and formula one does," he added. Brown suggested that, for its F1 foray, Subway could emulate its Nascar strategy in sponsoring "a team, an event and a driver". (GMM)
Subway and Formula 1 are a 'perfect fit'
- Published on 14 Apr 2014 09:28
-
0
- By: Rob Veenstra
.
Trending news
-
Leclerc expects Ferrari's start-line advantage to be short-livedCharles Leclerc enjoyed a brilliant start in Melbourne, splitting the front-row Mercedes cars to take an early lead i...
13 Mar 2026 16:23 -
Norris: McLaren must look inward to close the gap to MercedesReigning world champion Lando Norris has dismissed suggestions that Mercedes is withholding technical information fro...
13 Mar 2026 15:22 -
Vowles: Weight reduction solutions for Williams hampered by budget capWilliams faced a difficult start to the 2026 campaign in Melbourne, primarily due to the FW48 being significantly ove...
13 Mar 2026 14:21 -
Pérez warns of potential for heavy crashes under new rulesThe 2026 Formula 1 regulations have introduced significant safety concerns among the drivers, with Cadillac’s S...
13 Mar 2026 13:19 -
Wolff acknowledges need for 2026 regulation adjustmentsDespite Mercedes securing a dominant one-two finish at the season opener in Australia, team principal Toto Wolff rema...
13 Mar 2026 12:18
Azerbaijan Grand Prix
Local time
-
Friday
Saturday
Sunday
Azerbaijan Grand Prix
Local time
-
Friday
-
Saturday
-
Sunday
-
Friday
-
Saturday
-
Sunday
Test calendar
Circuit de Catalunya - Winter testing
-
Jan 26
I. Hadjar
- 1:18.159
-
-
-
Jan 27
M. Verstappen
- 1:19.578
-
-
-
Jan 28
A. Antonelli
- 1:17.362
-
-
-
Jan 29
G. Russell
- 1:16.445
-
-
-
Jan 30
L. Hamilton
- 1:16.348
-
-
Bahrain International Circuit - Winter testing
-
Feb 11
L. Norris
- 1:34.669
-
-
-
Feb 12
C. Leclerc
- 1:34.273
-
-
-
Feb 13
A. Antonelli
- 1:33.669
-
-
Bahrain International Circuit - Winter testing
-
Feb 18
G. Russell
- 1:33.459
-
-
Feb 19
A. Antonelli
- 1:32.803
-
-
Feb 20
C. Leclerc
- 1:31.992
-
-
World Championship standings 2025
Pos
Driver
Team
Points
Pos
Team
Points
Related news
Give your opinion!
Formula 1 Calendar - 2026
Date
Grand Prix
Circuit
-
Spain
-
Bahrain
-
Bahrain
Formula 1 Calendar - 2026
Date
Grand Prix & Circuit
-
Spain
Circuit de Catalunya
-
Bahrain
Bahrain International Circuit
-
Bahrain
Bahrain International Circuit
6 - Mar 8
Australia
Albert Park
13 - Mar 15
27 - Mar 29
Japan
Circuit Suzuka
10 - Apr 12
Bahrain
Bahrain International Circuit
17 - Apr 19
Saudi Arabia
Jeddah Street Circuit
1 - May 3
United States of America
Miami International Autodrome
22 - May 24
Canada
Gilles Villeneuve
5 - Jun 7
Monaco
Monte Carlo
12 - Jun 14
Spain
Circuit de Catalunya
Replies (0)
Login to reply